OK.
Excellent.
Our task in this lesson would be to describe the content that typically goes in Company Profile slides
as one would expect a company profile usually includes information about a firm's business its size
market position financial performance and relevant corporate events.
First we should say a few words explaining what the company is all about.
In other words we must write a business description.
This short tax should include several important elements.
The company's full name the location of its headquarters and its year of establishment.
This is a good way to introduce the company and set the stage for the detailed technical information
that follows.
Then we can continue with the number of employees.
This is one of the key indicators showing us about the size of the company.
Although financial indicators are more important these are really the basics that give us some very
limited idea about the firm.
We can't say we know much until we learn about its key business lines and types of products or services.
One of the first things anyone needs to know about a company is what it sells.
While text description may be sufficient adding product pictures is always helpful and makes the slide
more user friendly.
If there is enough space we can say the product pictures are optional.
In short company profiles while in detailed presentations they are a must and other critical aspect
we must include in the company profile.
Are the businesses key brands showing brand logos.
Brands are one of the first things that come to customers minds even before the name of the company
brand equity is the greatest asset for many companies providing them sustainable competitive advantage.
Think of Milkha Tobler own and Cadbury for example.
Most people are familiar with these brands owned by Mondelez International.
It is likely these brand names ring more bells in people's minds than the name of their parent company.
Therefore they should be featured in a prominent place of any company profile of Mondelez International.
Another key aspect of brands is that they are mostly known by their logos as these logos are widely
publicized.
Therefore it is better to put the brand logos on the profile than just the brand names as text.
Again these logos may be optional in a short Company Profile but it is a must and detailed confidential
information memorandums and management presentations.
When we think of a company's operations we want to have an idea about the locations where it operates
where it produces its goods and where it sells them.
Geographical presence is another critical topic to be addressed.
Sometimes the main driver for an investment or acquisition is the regional presence of a business.
Some investors and corporations look exclusively at a defined set of geographies and are not interested
in others because of internal policy or external regulatory reasons.
For example if a company has any presence in a country under international sanctions this could likely
be a deal breaker.
On the flip side some regions with strong macroeconomic fundamentals and high projected GDP growth are
especially attractive and almost everyone wants to get there.
One such market for several years now has been China among other booming emerging markets presence in
attractive geographies has always been a key driver for corporate acquisitions.
All right let's wrap it up here.
Next time we will pick it up and dive straight into the topic of presenting the key operating indicators
and corporate structure.
Thanks for watching.